Community involvement

Alleima and FairPay: Together for Gender Equality in Sponsorship

Since 2022, Alleima is FairPay-certified for our work with gender-equal sponsorship in Sweden. This certificate is a testament to our strong commitment to promoting equality in sports sponsorship. Despite 80% of corporate sponsorship budgets currently going to male-dominated sports and teams, the distribution of athletes is 52% men and 48% women. We strive to ensure that all athletes, regardless of gender, have the same opportunities and resources to succeed.

Our Commitment to Equality

At Alleima, we believe in the power of diversity and inclusion. The certificate and our collaboration with FairPay show our efforts to create a fair environment, both within our organization and in society. At Alleima we have taken this way of working to the next level, handling all sponsorships with this way of thinking. Together, we are helping to set a new standard for sponsorship practices.

We Care

One of our core values at Alleima is We Care. This value drives us to support initiatives that make a positive difference in society. Our partnership with FairPay demonstrates our commitment to caring for the community and promoting fairness and equality in all aspects of life, including sports.

About FairPay

FairPay is a leading organization in Sweden that works to reduce gender disparities in sports sponsorship. Their goal is to create a level playing field where all athletes can thrive. Through their certification process, FairPay ensures that companies like Alleima uphold the highest standards of equality and fairness.

The Future

This certification is just the beginning. We are determined to continue our work with FairPay and other stakeholders to drive positive change and support gender equality in sponsorship. Together, we can create a future where everyone has the opportunity to shine.